Lawrence Azerrad is a Los Angeles based Graphic Designer and Creative Director. Azerrad founded LADdesign, a graphic design studio dedicated to elevating our cultural experience through design excellence. Since 2001 LADdesign has created graphic design and comprehensive visual identity systems for clients such as Sting, Universal Music Group, UC San Diego, The Silversun Pickups, Esperanza Spalding, The Skirball Cultural Center, The Beach Boys, UCLA Institute of the Environment and Sustainability, Red Bull Sound Select, and over an Eighteen-year client relationship, spanning seven album packages for award-winning American alternative rock band, Wilco. Azerrad is the author of a Supersonic: Design and Lifestyle of Concorde, a design history of the aircraft to be published 2017. Azerrad is the chair for AIGA’s Design+Music program, a national initiative to explore how design thinking can can make a positive impact on the music industry and American culture at large through innovation and creative excellence. Prior to opening LADdesign, Lawrence was an art director at Warner Bros Records, creating packaging and artwork for artists such as Miles Davis, and The Red Hot Chili Peppers. He has taught Graphic Design at Art Center College of Design, He currently serves as an Advisory Board Member for the Los Angeles chapter of the AIGA.
David Pescovitz is editor/partner at the influential tech/culture Web site Boing Boing and a research director at the non-profit Institute for the Future. He’s also the co-founder of Ozma Records, a music label focused on the intersection of science, art, and consciousness to spark the imagination. Ozma’s first release is the Voyager Golden Record: 40th Anniversary Edition, a lavish vinyl box set documenting the iconic phonograph record that NASA launched into space in 1977. Pescovitz was also the founding editor-at-large for MAKE:, the DIY technology magazine, and co-wrote the book Reality Check (HardWired, 1996), based on his long-running futurist column in Wired magazine. He has written for Scientific American, Popular Science, The New York Times, The Washington Post, Salon, and New Scientist, among many other publications. As a futurist, he frequently presents to senior leaders at Fortune 500 companies like Intel, Procter & Gamble, Tesco, and Samsung as well as large conferences about the future of technology, science, art, and media. From 2000 to 2007 Pescovitz was the first ever writer-in-residence at UC Berkeley’s College of Engineering. He holds a Bachelor of Fine Arts in Electronic Media from the University of Cincinnati and a Master’s in Journalism from UC Berkeley.
Photo credit: Ransom & Mitchell